Compare

Five ways tohandle Amazon.

Sell to Amazon, pay an agency, sign with a big Amazon seller, hire in-house, or hand it to a specialist like us. Here's how they stack up.

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Side by side

How the options
stack up.

Typical terms from public sources and our own experience, a few words each, with the detail in the notes. Our own terms fit on one page.

Compare Cycle Crew with:
Five ways to handle Amazon: Cycle Crew, Amazon Vendor Central, an Amazon agency, a large Amazon seller and an in-house hire, compared term by term. Marks show whether a term is a plus, mixed or a minus for the brand.
Cycle CrewAmazon Vendor CentralAmazon agencyLarge Amazon sellerIn-house hire
Fees you pay Plus:None. A rebate only on growthMinus:Co-op and deductions1Minus:A retainer, % of sales, or both6Mixed:Set by contract2Minus:A salary and tools
Who buys your stock Plus:We do, up frontMixed:Amazon, when it ordersMinus:Nobody. You hold itPlus:They doMinus:Nobody. You hold it
When you're paid Plus:Within 24 hoursMinus:Amazon's terms, less deductions1Mixed:When Amazon pays youMinus:Can be 30-90 days2Mixed:When Amazon pays you
Who pays for ads Plus:We doMinus:You doMinus:You do, plus a fee6Mixed:Often you do2Minus:You do
Unsold stock Plus:Our problemMixed:On Amazon's termsMinus:YoursMinus:Can come back to you2Minus:Yours
Photos, video, A+ Plus:Made by us, freeMinus:You make themMixed:Paid for by youMixed:Set by contract2Minus:You make them
Who else sells Plus:Who you authorize. We flag the restMinus:Amazon, plus anyone with stock3Mixed:Who you authorize, plus anyone with stock3Mixed:Can require an exclusive2Mixed:Who you authorize, plus anyone with stock3
Your data Plus:Every seller, daily, freeMixed:Amazon's vendor reportsMixed:Their reportsMixed:What they shareMixed:What you build
Advertised price Plus:Set on our own. One partner's Q3 2026 test: every new-condition unit we sold was advertised at or above its policy7Minus:Set by Amazon5. Same test: below the policy on 41 of 89 days for the top product7Plus:You set your ownMixed:They set their ownPlus:You set your own
Contract Plus:No minimum term. End it any timeMinus:Amazon can stop buying4Mixed:A retainer agreementMinus:A set term2Mixed:A person to hire and keep
Your team's time Plus:As little as you likeMinus:Orders, disputes, deductionsMixed:Managing the agencyMixed:Contract reviewsMinus:Hiring and managing
Best for Parts and accessories brandsItems under about $6, and bulky goodsBrands selling under their own accountBrands in dozens of countriesBrands with a great Amazon operator
  1. Vendor Central terms vary by vendor. Deductions commonly include co-op, damage and freight allowances, and shortage claims (vendor-negotiation guides by MerchantSpring, April 2026, and Wake Commerce, July 2024).
  2. Terms found in contracts large Amazon sellers filed publicly with the SEC and a US court (2021-2022). Yours may differ.
  3. Amazon's Brand Registry protects your trademark and listings. It doesn't stop anyone selling genuine products.
  4. In late 2024, Amazon told some Vendor Central suppliers it would stop buying from them, most with two to three months' notice (Retail Brew, October 2024).
  5. Amazon sets its own advertised price, independently of your policy, and says it aims to meet or beat competitors (Amazon's customer-service help pages, checked 2026).
  6. Published 2026 agency fees: full-service retainers of about $3,000 to $15,000+ a month, or 3% to 15% of monthly Amazon sales, or a base plus a share of sales; ad management often 10% to 20% of ad spend (Ecom Brainly, June 2026).
  7. In one partner's Q3 2026 test, Amazon's offer was below the brand's advertised-price policy on 41 of 89 days for the top product. Every new-condition unit we sold was advertised at or above it. We set our advertised prices on our own.
Built for

Brands like
yours.

  • Your parts hang on a shop wall

    Tires, tubes, cockpit, drivetrain, lubes, lights, tools and accessories. We know them down to the valve and the tooth count.

  • Vendor Central lets you down

    Amazon orders less, your products run out and another seller takes the sale. We buy your line up front and keep it on Prime.

  • You want Amazon handled

    No hire, no agency fees, no ad bill. We do the work and fund the ads, and you see every number in your portal.

  • You want to stay in charge

    Your Brand Registry, your advertised-price policy and your dealers stay yours. Approve every change, or just read the reports.

Mostly items under about $6, or big, bulky, low-cost goods? Amazon's own retail team handles those well. Keep them on Vendor Central and hand us the rest. How the split works

Five bike tools in a row: a tire lever, a hex key, a folding multi-tool, a spoke wrench and a valve tool
Fig. 01 — Pick the right tool for the job.
Before you sign

Eight questions
to ask anyone.

Every brand gets pitched. These questions sort the partners from the pitches. Here are our answers.

Within 24 hours of your invoice. No 30- or 90-day wait, and no deductions.

We do: Up to 10% of what we pay you. Most other authorized sellers spend about 2.5% (our estimate), so ask anyone you talk to for their number. Your portal shows ours every month.

There's no minimum term. End it any time.

It's ours. No buy-backs, markdown money or chargebacks, ever.

After two years together, you do: It's licensed to you for $1. Before that, we remove it or sell it to you at our cost.

Every seller, every channel, every hour, in a report you can download. Our own offers show up in it like everyone else's.

We'll tell you before you sign. If it's a real conflict, we'll pass.

No. We don't wholesale to bike shops.

Want the full checklist? Ten questions to ask any Amazon partner, and why each one matters.

Both

Vendor Central
and us.

Plenty of brands keep Amazon buying their low-cost and bulky lines, and hand us the rest. We've run it that way with brands before. It works.

Vendor Central and Cycle Crew, side by sideVendor Central: low-cost and bulky lines. Cycle Crew: the rest of your line. Planned product by product. Both lead to your Amazon listings.Vendor CentralLow-cost and bulky linesCycle CrewThe rest of your linePlanned product by productYour Amazon listingsVendor Central and Cycle Crew, side by sideVendor Central: low-cost and bulky lines. Cycle Crew: the rest of your line. Planned product by product. Both lead to your Amazon listings.Vendor CentralLow-cost andbulky linesCycle CrewThe rest ofyour linePlanned productby productYour Amazon listings

Where Amazon and we would sell the same product, we plan it with you first, product by product. Life after Vendor Central →

Wrong details on a listing aren't just a lost sale. When a rider relies on a listing and the part doesn't fit or work as described, it can turn into a product-liability claim against the brand. We know of a brand that was sued over wrong details on an Amazon listing. And nearly half of shoppers returned an online purchase last year because the product information was wrong (Salsify survey of US, UK and Canadian shoppers, 2026).

No cost, no commitment

Find out who's selling your brand on Amazon.

Doing nothing costs more than it looks. A free brand snapshot shows who sells your brand, the advertised prices shoppers see and your Prime gaps, checked by hand.

Get a free brand snapshotSee the results
Amazon brand snapshotDemo Brand · Sample · Sep 2026
23sellers on your listings
9listings without a Prime offer
7listings out of stock with every seller
+67%Est. units sold, 12 months
  • 3 new sellers joined your listings in the last 2 weeks
  • 4 listings have under 14 days of supply left
  • Estimated units sold are up 67% on the prior 12 months
Sample data · brand hidden for partner confidentiality