Life afterVendor Central.
In late 2024, Amazon told some Vendor Central suppliers it would stop buying from them, most with two to three months' notice. If it happens to you, or you'd rather move first, here's the plan.
Source: Retail Brew, October 2024
Plan ahead,
stay on Prime.
Brands that plan a fallback keep their products on Prime without a gap.
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Know your fallback
Which products would lose Prime tomorrow, and who else sells them. A free brand snapshot shows you.
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Keep your listings
Product pages and reviews stay with the product, not the seller. Your Brand Registry stays yours.
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Line up a buyer
We only say yes when we have the cash and the capacity to buy your line. If we can't right now, we'll tell you straight away.
What selling to
Amazon costs.
Vendor Central is simple on paper: one buyer, big orders. Here's what it involves.
Deductions
Co-op, damage and freight allowances, and shortage claims come off what Amazon pays you.1
Payment terms
You wait on Amazon's terms, after deductions.1
Your advertised price
Amazon sets its own advertised price, independently of your policy. Amazon says it aims to meet or beat competitors.2
Ads
You still pay for advertising on top.
With us: paid within 24 hours, no deductions and ads on our dime. Your advertised-price policy stays yours, and you see every seller in one report.
- Vendor Central terms vary by vendor. Deductions commonly include co-op, damage and freight allowances, and shortage claims (vendor-negotiation guides by MerchantSpring, April 2026, and Wake Commerce, July 2024).
- Amazon's customer-service help pages, checked 2026.
Two ways
to move.
Hand us your whole Amazon line, or keep Vendor Central for what it does well.
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Switch
We buy your line up front, keep it on Prime and pay within 24 hours. You'll get a date before you sign.
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Split
Keep Amazon buying your low-cost and bulky lines. We take the rest. We've run it that way with brands before, and it works.
Four steps,
no gap.
Free snapshot
We map your listings, your sellers and your Prime gaps, so you see the whole picture before you decide.
Plan the move
Which products move, which stay and when, planned product by product so shoppers never see a gap.
Stock on Prime
We buy your line up front, pay your invoice within 24 hours and get every product live on Prime.
Grow together
We fund the ads, fix the listings and report every number, good or bad, in your free brand portal.
Switching,
answered.
You'll get a date before you sign. It depends on your line and our capacity, and we only say yes when we can hit it.
No. Listings and reviews stay with the product, and your Brand Registry stays yours.
Yes. Plenty of brands split by product line: Amazon keeps buying the low-cost and bulky lines, and we handle the rest.
We plan that with you first, product by product: Which products Amazon buys and which we buy.
We do. Every ad on your products comes out of our budget.
No minimum term. End it any time, and unsold stock stays our problem.
Find out who's selling your brand on Amazon.
Find out which of your products would lose Prime tomorrow, who else sells your brand, and the advertised prices shoppers see. Free, and checked by hand.
- 3 new sellers joined your listings in the last 2 weeks
- 4 listings have under 14 days of supply left
- Estimated units sold are up 67% on the prior 12 months